Dads, Grads and Groomsmen: Celebrating Life's Milestones with Jewelry

Replace the power tools with a tie or dinner out, and you have the epitome of what most of us experience every time we need to find a gift for “HIM”. The challenge is real and extends beyond that special third Sunday in June. As a member of the wedding party, a groomsman can expect to receive yet another personalized flask. Or on that long-awaited day, after years of hard work, sacrificing weekends and sleep for all-night study sessions, the young man will finally be bestowed his diploma and with it, a gift of a check inside a greeting card. The same pattern keeps repeating itself – men are at the receiving end of gift stagnation.

Celebrating fatherhood, graduation, and being a supportive friend or family member are some of the most important life milestones that men can experience. Curiously enough, these three life-changing achievements usually take place in late May, right after Mother’s Day and continue through the summerjust when many independent retailers, with no seasonal summer business, begin to experience a slight dip in sales. Graduation season starts the second week of May into June, Father’s Day is usually in the middle of June, and wedding season preparation is in full swing right as Mother’s Day ends and into the summer.