Enhancing the Customer Journey
In marketing, the customer journey traditionally traverses three key stages: the upper funnel for brand
awareness, the mid funnel for consideration, and the lower funnel for conversion and loyalty. Digital marketing channels, as compared to traditional channels, provide detailed, real-time analytics from which more informed choices can be made for optimizing advertising expenditures. Digital technology platforms continue to evolve in their ability to target the right audience at the right time, in the right place, and with the right message.
Designers to Watch
The Jewelers Collective quarterly series on jewelry designers — both new and established — whose designs are not mainstream but are creative arts. Wearable designs that are an expression of beauty and fine craftmanship. Each unique, each capturing the essence of refined luxury.
Men’s Jewelry Makes it’s Mark
Men’s jewelry is trending! Gone are the days when men were limited to watches, wedding bands and cuff links. We are seeing some more daring jewelry trends for men
emerge as more men experiment with pushing the boundaries of what is considered masculine and fashionable. Online searches on all categories increased double digits in 2023!
Tactics for Generating Jewelry Marketing Content Ideas for 2024
As we step into 2024, jewelry businesses must face the exciting challenge of crafting engaging marketing content. At the same time, they must navigate through an ever-evolving landscape of consumer preferences and digital trends. This year presents a unique canvas for jewelers to paint their stories, making
each piece not just an accessory but a narrative that resonates with the audience. It’s an era where storytelling becomes as precious as the gems themselves, inviting business owners and marketers to weave tales that captivate, inspire, and endure.
News
Trend Taylor
With a record-breaking world tour, the ability to move economies and a $1.1 billion net worth, the 34-year-old
entertainer ranks among the most influential women on the planet.
5 Strategies to Elevate your Jewelry Store in 2024 and Beyond
In an ever-evolving retail landscape, standing out as a jewelry store requires more than just exquisite pieces. It demands a strategic
approach to customer engagement and store management. To aid your 2024 business strategy—and beyond— here are five key strategies to elevate your store and create unique shopping experiences that keep
customers coming back.
Baby Boomers are Doing More Scrolling and Shopping
While Facebook is still their favorite social media platform, the number of global Boomers using video-based apps is climbing. Networks are becoming more about entertainment and brand engagement, with more
in this generation saying they follow influencers
Creating Customer Service Excellence for your Organization
In today’s highly competitive retail landscape, exceptional customer service is no longer just a nice-to-have—it’s a must-have. It’ll be no surprise that a retail organization that prioritizes customer service excellence gains a significant advantage in attracting and retaining loyal customers.
Explore the Industry
Focal Point Displays: The Feet Follow the Eyes
Getting customers to move through a jewelry store that is simply filled with horizontal showcases can be a difficult task. Yes, sales staff are trained to greet every customer and
lead them to what they’re looking for and help them through their shopping journey, however, when a customer just wants to browse, or a friend is along just for fun and wanders off to look around, this is the store’s opportunity to help guide, inspire, and hopefully make another sale, on its own!
Elevating Your Jewelry Business Through Data Precision
Jewelry and data entry are not typically associated with one another, but in an industry where every detail matters, committing to excellence in data management is necessary. Proper data entry is the backbone of a successful jewelry business, influencing customer relationships, sales strategies, and inventory management. Let’s explore the essential aspects of ensuring precision in product data entry.
The Tennis Bracelet
In this ever-evolving landscape of our industry, independent retailers face many challenges. Besides the
usual issues––staying ahead of the competition and maintaining customer loyalty (and dollars), there’s
the curve the last few years have thrown. However, with a strategic and customer-centric approach to
marketing, you can not only survive but thrive in 2024. Here’s a checklist on what you can do to commit to
marketing excellence this year.
Spread Holiday Cheer and Boost Your Jewelry Business This Season
‘Tis the season to sparkle and shine! As jewelry retailers, this time of year is an opportunity to embrace the holiday spirit and create unforgettable experiences for your cherished customers. In this article, I’m going to explore a sleighful of fun and festive strategies that will not only generate business but also strengthen customer relationships.
Jazzin’ For Blue Jeans
Fashion history tells us that when the economy is doing well, fashion silhouettes gain volume, literally using more fabric. After World War II’s utilitarian, ration-friendly apparel, Christian Dior exploded proportions with his New Look, using as much as 15 yards of fabric for a skirt alone.
Navigating the 7 C’s of Buying Diamonds
Here are a few additional ways to help your customer navigate through the “sea” of diamonds and find the best quality diamond for their budget and personal preference. By adding these additional 3C’s (customer, cost, and character) you can build upon your diamond knowledge and offer your client the 7C’s of buying diamonds.
The Top 6 “People” Principles for Jewelry Store Owners
AIf they’re honest, jewelry store owners will tell you about the mistakes they made with people
even while running successful businesses. I’ve worked with a lot of owners, and seen those mistakes first hand.
Press Releases
Sales Tips and Tricks
Building a Successful Holiday Sales Strategy
As we all know, the holiday season is a pivotal period for jewelry retailers. It is a universal buying time where customer engagement is at its peak, and we are presented with unprecedented opportunity.
How the Rule of Five Will Change Your Business
Growing up in a small rural community, farming was a big part of the economy where I lived in New Zealand. Back then farming, although the backbone of our export economy, was a struggling industry, dependent on government subsidies to sustain it in its international markets.
How To Craft A Fool-Proof Customer Engagement Strategy In Four Steps
We are in a prime gift-giving industry. That’s never been disputed. We benefit from major holidays like Christmas and Valentine’s Day. When it comes to anniversaries and engagements, we hold the power.
Pre-Season Check List: Top 10 Must Do’s!
We are in a prime gift-giving industry. That’s never been disputed. We benefit from major holidays like Christmas and Valentine’s Day. When it comes to anniversaries and engagements, we hold the power.
The Ever-Perfect Pendant
From playful charms to elegant diamond drops pendants are the perfect way to express oneself. They tell a story with unique tokens and gemstones that symbolize passions and hobbies. Layer or combine with links and lengths to create personal statements.
Industry Insider
We Are Safer Together
I know who you are! GET OUT OF MY STORE!” These words might never have been screamed if not for JHJ CRIME NETWORK. Jewelers are sharing images of bad guys and it’s working. Crimes are being prevented.
Asset Rich and Cash Poor: The Retailer’s Dilemma
Growing up in a small rural community, farming was a big part of the economy where I lived in New Zealand. Back then farming, although the backbone of our export economy, was a struggling industry, dependent on government subsidies to sustain it in its international markets.
Holiday Must Haves
A selection of styles that have performed well and that are key to successful holiday sales.
