Today and Forever

From This Day Forward August 2026 Today & Forever a customer forever (if you do it right!) He buys the ring now what…. Did you

Why AI is the New Front Door of Your Jewelry Store

NAVIGATING A CHANGING LANDSCAPE August 2026 Why AI is the New Front Door of Your Jewelry Store Megan Crabtree It is no longer enough for

Bridal Jewelry at a Crossroads

FROM THIS DAY FORWARD August 2026 Bridal Jewelry at a Crossroads: managing growth, margins, and messaging Edahn Golan American consumers’ purchases of diamond bridal jewelry

6 Must-Implement Changes for Your Product Pages to Attract Today’s Jewelry Shopper

IN THE KNOW August 2026 6 Must-Implement Changes for Your Product Pages to Attract Today’s Jewelry Shopper Jennifer Shaheen Jewelry continues to be a category

News

The Era of Personal Expression

From This Day Forward August 2026 The Era of Personal Expression Berco 2026 brides are choosing rings that tell a story—leaning into personal symbolism, sculptural

Navigating the Forces At Play

NAVIGATING A CHANGING LANDSCAPE August 2026 Navigating the Forces At Play David Brown If you’ve been feeling like running a retail business right now is

The New Rules of Jewelry Marketing

NAVIGATING A CHANGING LANDSCAPE August 2026 The New Rules of Jewelry Marketing STRENGTHEN CUSTOMER RELATIONSHIPS, COMMUNICATE VALUE, AND ADAPT MARKETING STRATEGIES IN AN EVOLVING WORLD.

5 Word Tricks to Help You Sell More Jewelry

IN THE KNOW August 2026 5 Word Tricks to Help You Sell More Jewelry Aleah Arundale In jewelry sales, we often focus on product—cut, clarity,

All About Branding

A Guide for Building Resilient Brands

Stack Your Style

STACKING IS A MAJOR TREND. LAYERING, MIXING, AND COMBINING MULTIPLE NECKLACES, BRACELETS, OR RINGS LETS YOU SHOW OFF YOUR PERSONAL STYLE. IT IS A GREAT WAY TO TELL YOUR OWN STORY THROUGH FASHION.

You Have Sixty Seconds- Make Them Count

BREAKTHROUGH TO EXCELLENCE May 2026 You Have Sixty Seconds- Make Them Count The storytelling discipline every retailer and wholesaler needs. And most skip. Andrea Lucille Pooler, GIA GG A client walks up to your case. You have about 60 seconds

AI-Informed Customers are Changing the Way Retailers Need to Communicate

IN THE KNOW May 2026 AI-Informed Customers are Changing the Way Retailers Need to Communicate Jennifer Shaheen The expertise gap between you and your customers was once a competitive advantage. You knew what they didn’t. You could guide them, educate

Curated Excellence: Defining 2026’s Style Landscape

ON TREND May 2026 Curated Excellence: Defining 2026’s Style Landscape As you plan your purchasing strategy for the upcoming season, allow this guide to be your trusted resource—for selecting the most saleable and on trend pieces for your store. Featured

Retail Fitness Test

IN THE KNOW May 2026 Retail Fitness Test 10 Data Points Every Jewelry Store Should Track Megan Crabtree Understanding your store’s numbers will help you make better decisions, spot opportunities earlier, and grow your sales faster. Think of it like

Everyday Diamonds

ON TREND May 2026 Everyday Diamonds WEARING DIAMONDS EVERY DAY SIGNALS A SHIFT—ONE ROOTED IN SELF-EXPRESSION, PERSONAL JOY, AND A MORE EFFORTLESS APPROACH TO LUXURY. NO LONGER RESERVED FOR MILESTONE MOMENTS, DIAMONDS ARE BECOMING AN INTEGRAL PART OF A WOMAN’S

Breakthrough to Excellence

May 2026 Breakthrough to Excellence David Brown If you want maximum sales, it’s tempting to think the answer is simple: better product, better styles, more trend-right pieces. And yes, that matters — but it’s only part of the picture. The