READY SET SELL
October 2023
Spread Holiday Cheer and Boost Your Jewelry Business This Season
Megan Crabtree
‘Tis the season to sparkle and shine! As jewelry retailers, this time of year is an opportunity to embrace the holiday spirit and create unforgettable experiences for your cherished customers. In this article, I’m going to explore a sleighful of fun and festive strategies that will not only generate business but also strengthen customer relationships.
Jewelry Innovations
Black ceramic ring,
domed with bourbon
wood inlays
MSRP $813
800.872.6840
1. Enlist a Holiday Helper:
To elevate your customer experience, consider designating a holiday helper from your own jolly circle. This could be a family friend or a child of one of your employees, spreading the holiday cheer with their infectious enthusiasm. Their role? Well, it’s all about pampering your customers. From offering delicious refreshments like hot cocoa and freshly baked cookies to providing onthe- spot ring cleanings, this personal touch will make your customers feel appreciated and create a warm and welcoming atmosphere.
2. Weekly Incentives:
Add some sizzle to your sales team’s jingle bells. Introduce weekly incentives to get everyone excited. Choose a featured item each week, whether it’s a vintage piece steeped in history or a sparkling new collection from a favorite vendor. Encourage your staff members to showcase the chosen piece to at least three people every day, and reward those who shine the brightest. Utilize your morning meetings to educate your team on the unique features and stories behind each item. With a touch of friendly competition and a dash of holiday magic, your sales team will be unstoppable.
3. Embrace Video Engagement:
Lights, camera, sparkle! In our fast-paced world, video engagement is the secret to capturing your customers’ attention. Make sure your team is comfortable and confident in creating personalized videos showcasing your latest jewelry pieces or suggesting items that perfectly complement their previous purchases. Take it up a notch by offering to hand-deliver their chosen pieces, ensuring a seamless and delightful shopping experience. Who doesn’t love a personal touch during the hectic holiday season? So grab your smartphones, don your most dazzling pieces, and let the magic of video connect you with your customers in a way that’s merry and memorable.
4. Be Community-Minded:
Spread the holiday spirit by actively participating in local charity events. Find a cause close to your heart and give back to your community. Whether it’s sponsoring a local family in need or organizing a toy drive for underprivileged children, your contributions will make a tangible difference and warm the hearts of those around you. Not only will you be spreading joy, but you’ll also raise your store’s profile and attract socially conscious customers who appreciate businesses that give back.
5. Delight Brides-to-Be:
Reach out to brides who are set to tie the knot during the holiday season and extend a special invitation for a ring cleaning session. While they’re in-store, take the opportunity to showcase your selection of bridesmaid gifts and wedding jewelry. By providing this personalized attention, you’ll make these brides-to-be feel truly special and ensure they remember your store when it comes to their wedding jewelry needs. Whether it’s a sparkling necklace or a dainty bracelet, let your bridal offerings become part of their journey. Remember, a bride’s happiness is contagious, and word-ofmouth recommendations can be the glittering key to your success.
6. VIP Treatment:
It’s time to roll out the red carpet for your VIP clients. Remember, it’s the little things that can make a big impact. Consider sending them custom holiday ornaments adorned with their children’s names or family initials. Websites like personalcreations.com offer affordable and personalized options that will leave a lasting impression. Imagine their delight when they unwrap their ornament and find a thoughtful gift that celebrates their unique family bond. By making your VIP clients feel truly valued and appreciated, you’ll deepen their loyalty and foster long-term relationships. So, hop on your sleigh of creativity, spread the holiday cheer, and make your VIP clients feel like the stars they are!
Everspark
Double row diamond
wedding band. 1/4ct.
Diamond tw.
MSRP $1,681
516.455.2615
The holiday season is a magical time filled with joy, love, and countless opportunities for you to boost revenue while also fostering client relationships. By incorporating these fun and festive strategies, you’ll not only generate sales but also create lasting memories for your customers. So, let’s sprinkle some holiday cheer, embrace the spirit of the season, and make this a truly successful and merry time for your jewelry business.
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