Email marketing remains a powerful tool for connecting with customers. Build and maintain a mailing list by offering incentives such as exclusive discounts or early access to new collections. Send out regular newsletters featuring engaging content, promotions, and updates to keep your audience informed and engaged. Actually look at your analytics. What’s your open and click-through rate? Who came in and made a purchase because of an email?

And, to make things easier on yourself, automate when and where possible. If someone joins your email list, make sure you have a welcome email set up to go out. If you have an online store, make sure all those emails are set up properly (abandoned cart, receipt, etc.).