Trend Taylor

With a record-breaking world tour, the ability to move economies and a $1.1 billion net worth, the 34-year-old entertainer ranks among the most influential women on the planet.

Her look is unique: all “ultra glam” on stage and off stage this global icon has been spotted wearing sweet stacking rings, chain link necklaces, not-so-basic hoop earrings and delicate layered looks. Taylor adores little personal gold and diamond pieces. She often wears tiny band rings on multiple fingers and a few delicate chain bracelets.

Who’s watching? In terms of generations, 45% are Millennials, 23% are Baby Boomers, 21% are Generation X, and 11% are Generation Z. Journalists have also noted an increase in Swift’s Boomer and Generation X fans, known as “senior Swifties”.

According to a 2023 survey by Morning Consult, in the U.S., 53% of adults said they were fans of Swift, of whom 44% identified as Swifties and 16% as her “avid” fans. Of the fans, 52% were women while 48% were men.

Chances are that – Taylor fans and senior Swifties will be in your store this spring. Be sure to “KNOW” the looks and “STOCK” the looks that millions are watching as Taylor takes the stage and the spotlight. And it’s not over, Taylor Swift has extended her Eras Tour to December 2024.