ON TREND

March 2024

Men's Jewelry Makes it's Mark

Men’s jewelry is trending! Gone are the days when men were limited to watches, wedding bands and cufflinks. We are seeing some more daring jewelry trends for men emerge as more men experiment with pushing the boundaries of what is considered masculine and fashionable. Online searches on all categories increased double digits in 2023!

Not used to selling men’s jewelry?

Here’s some pointers-

There are typically 3 types of men’s jewelry shoppers; understanding their needs and wants is integral to making the sale:

Partner Purchasing as a Gift

Chains, pendants and bracelets are an easy option as they are versatile and you don’t need to worry about sizing, items that most people can use multiple pieces of in their wardrobe.

Men Who Already Wear Jewelry

The customer who is already a fan of men’s jewelry will appreciate more unique styles. Point out styles with colored stones and inlays. This is the perfect opportunity to upsell and suggest gold and diamond pieces.

Men Who Do Not Wear Jewelry

This is a great growth opportunity! Show more classic items and nd themes and styles like dog tags and crosses and classic link bracelets that have broad appeal. This customer might need time to buy so be sure to show options in price points and designs. Once they make their firrst purchase be sure to invite them back!