EXPAND THE POSSIBILITES
May 2024
9 Strategies to Elevate Your Customers In-Store Experience
Megan Crabtree
Running a successful jewelry retail business requires continuous innovation and strategic approaches to attract and retain customers. Here are effective ways to expand your business by enhancing your overall customer experience.
1. EMBRACE VIRTUAL SELLING
Explore virtual selling options by offering virtual appointments and creating sales videos. Even post-COVID, virtual selling remains a successful method to connect with customers—leverage technology to showcase your products and assist customers in making informed purchase decisions.
2. PROVIDE FREE WATCH BATTERIES WITH A TWIST
Offer free watch battery replacements while customers wait. This low-cost service allows customers to explore other items in your store while their watch is being serviced. This simple gesture can lead to additional sales.
Allison Kaufman Co.
14K Gold ladies fancy cut
diamond ring .50ctw
MSRP $4,344
800.800.8908
3. COLLABORATE WITH INFLUENCERS
Partner with social media influencers or local celebrities who align with your brand. Hosting influencer events generates free content for your store and expands your reach to their followers. Influencers can help promote your products in an authentic and engaging way.
4. HOST EVENTS STRATEGICALLY
Plan and host events strategically throughout the year. They can contribute up to 10% of your annual sales. Collaborate with local businesses, offer targeted marketing based on past purchases, and invite vendors to showcase their full lines or pieces created exclusively for your store.
5. DEVELOP A LOYALTY PROGRAM
Implement a loyalty program to reward customers for their ongoing support. Exclusive discounts, early access to collections, and special perks create incentives for repeat purchases and build long-term customer relationships.
6. EXPAND INTO CUSTOM JEWELRY DESIGN
Differentiate your store by expanding into custom jewelry design. Find a supplier that offers unique customization options and set yourself apart in the market. Create wax molds on-site, provide quick turnaround times for CAD designs, and offer clients a video rendering to help them visualize their custom pieces.
7. PARTNER WITH WEDDING AND EVENT PLANNERS
Establish partnerships with wedding and event planners to become their preferred jewelry provider. Offer promotional discounts for their clients, provide custom jewelry for special occasions, and collaborate with florists to display fresh flowers in your store.
8. COLLABORATE WITH LOCAL PHOTOGRAPHERS
Partner with local photographers to offer free or discounted engagement sessions. This collaboration not only attracts potential customers but also positions your store as the go-to destination for wedding-related jewelry.
9. ENHANCE THE IN-STORE EXPERIENCE
Invest in creating a memorable in-store experience. Focus on personalized service, knowledgeable staff, and aesthetically pleasing displays. A positive in-store experience encourages customer loyalty and word-of-mouth referrals.
Stay innovative and adapt to your target audience’s evolving needs and preferences. Creating memorable in-store experiences will contribute to building a strong and loyal customer base.
Jyes
18K White gold hoop
earrings, with 0.22ct
rounds, 6.01ct
marquise, 2.71ct
pears
MRSP $50,000
415.621.8880
E.L. Designs
14K Bracelet with 14
channel-set
diamonds, 2mm,
0.42ctw
MSRP $4160
800.828.1122
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