ON TREND
September 2024
Men's Jewelry: A Growing Category
Laryssa Wirstiuk
As you may have noticed at a recent trade show, men’s jewelry is in high demand! This category continues to grow, with retailers and brands witnessing an increasing interest in statement pieces, alongside traditional styles. The men’s jewelry market has been experiencing a boom for several years now, as more men are keen to experiment with their personal style through accessories.
Samuel B
Black spinel 18” chain with
sterling clasp and 3” extender
MSRP $69
516.455.2615
Jewelry Innovations
Serinium® ring, crushed
lapis, waves engraving,
stone finish
MSRP $702
800.872.6840
Historically, men have gravitated towards subtle, traditional jewelry styles. However, there is now a notable shift, particularly among younger shoppers, towards statement pieces. This does not necessarily translate to big and bold designs but rather to styles that incorporate color and have a larger scale, such as colored gems and chunkier chains. This evolution reflects a broader acceptance of expressive and personalized accessories in men’s fashion.
Jewelry Innovations
Serinium® ring, Ichthus
engraving with laser satin
finish
MSRP $429
800.872.6840
The rising popularity has encouraged many male customers to diversify their accessory choices, incorporating an array of rings, necklaces, bracelets, and earrings into their wardrobes. Statement pieces are leading the category, allowing men to make bold fashion statements and express their individuality.
KIM & Co Men
Italian oxidized sterling silver
square curb link bracelet
MSRP $379
800.275.5555
Phillip Gavriel
Sterling silver Italian
cable ID b bracelet (9”)
MSRP $650
800.622.0961
In contrast, there remains a segment of classic customers who prefer timeless, versatile pieces designed for everyday wear. These customers value craftsmanship and heritage, seeking heirloom-quality items that can last for years. Styles like tennis chains, curb chains, and signet rings continue to perform well, offering a blend of tradition and contemporary appeal.
Smiling Rocks Men’s
Diamond studded 14K yellow gold
cuban chain necklace 10.65 ctw
lab grown diamonds.
MSRP $27,325
212.596.4163
Interestingly, there is also a growing trend of modern interpretations of classic styles. Retailers report an increased interest in band rings with unique engravings and stones, merging traditional designs with modern aesthetics. This blend appeals to a broader audience, bridging the gap between classic and contemporary tastes.
INOX Men’s Jewelry
Gold IP steel huggie earrings with 1mm
black sapphires
MSRP $90
203.803.1481
Looking ahead, retailers and brands anticipate this interest in men’s jewelry to sustain throughout the year. As we move into the fall season, there is an expectation for Western influences to become prominent. This trend could bring elements like leather, turquoise, and rugged designs into the spotlight, adding a new dimension to men’s jewelry.
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