INVEST IN THE FUTURE
May 2025
Tech Investments for Retail Success
Megan Crabtree
The retail industry is shifting towards a tech-driven environment where investing in the right tools and services can elevate customer experience, streamline operations, and ultimately boost profits. There are countless ways to invest in technology for business growth, but success in using this strategy lies in adopting the right solutions. We’re sharing some tech tools worth investing in for jewelry retailers looking for new ways to thrive in the year ahead.
TANGIBLEE: STEPPING UP THE VIRTUAL SHOPPING EXPERIENCE
As consumers increasingly demand seamless and personalized shopping experiences, offering virtual solutions is now a necessity. Tangiblee offers a range of innovative features to meet the needs of both large and small jewelry stores. Their Virtual Try-On (VTO) solutions, including 2D and 3D models, allow customers to “try on” jewelry and watches from the comfort of their homes. By incorporating virtual stacking and look builders, retailers can enhance the shopping experience, increase conversion rates, and most importantly basket size. Tangiblee’s ability to integrate with existing product data and imagery further ensures that stores deliver a consistent and engaging online experience.
This technology leads with data, providing invaluable insights that help retailers understand consumer behavior and adjust their offerings accordingly. By investing in tools like Tangiblee, jewelers can offer a more immersive shopping experience, driving both online and in-store sales.
Costar
14K bezel emerald ring with
channe baguette hidden halo
MSRP $3,300
650.389.6969
Romance by KIM
14K diamond V-shape split
shank semi-mount ring (for pear
shape diamond)
MSRP $2,039
800.275.5555
Shefi
14K two tone gold 1/3 ctw
oval halo split shank
diamond ring
MSRP $1,999
212.391.1482
LOUPE AND CRYSTAL: STREAMLINING OPERATIONS WITH SMART INTEGRATION
Managing inventory and maintaining accurate product data can be a time-consuming challenge. However, for Crystal users, the exclusive integration with Loupe streamlines this process significantly.
With Loupe’s automated inventory management, retailers can receive and track goods with a single click, while Crystal’s point-of-sale (POS) system ensures precise data entry for pricing, style numbers, and categorization. This integration grants smaller businesses access to enterprise-level data management, a capability previously limited to larger retailers.
Additionally, Crystal’s repair calculator simplifies pricing by using industry standards to generate accurate, customizable estimates. This ensures jewelers can offer fair pricing while maximizing profitability. By promoting standardized data practices, these tools improve vendor communication and support more informed purchasing decisions.
PODIUM: ENHANCING CLIENTELING AND CUSTOMER EXPERIENCE
Podium is another standout solution that helps retailers elevate their customer service and operations. Its real-time inventory syncing and bulk messaging features make clienteling effortless, allowing retailers to send personalized messages for birthdays, anniversaries, and other special occasions. By syncing inventory with messaging platforms, sales associates can instantly inform customers about product availability and suggest complementary items, providing a personalized shopping experience.
Podium’s AI-powered product descriptions help customers understand product details, while automated follow-ups for jewelry maintenance ensure that clients feel valued long after their initial purchase. The integration also boasts impressive performance metrics, with a 29% response rate and 32% clickthrough rate, far exceeding industry averages.
Looking ahead, the question isn’t whether to invest in technology, it’s how soon you can start. Retailers who embrace innovative tools now will lay the foundation for stronger, more meaningful customer connections. How will you position your store for success?
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