Lionheart Leads the BUYING GOLD conversation on The Today Show

On The Today Show on October 15, 2025 in a segment about the rising price of gold and its impact on fine jewelry. Jewelers of America (JA) worked with NBC producers in preparation for the story and recommended JA member Lionheart for showcasing a variety of looks in gold, ranging from link chains and bracelets to medallion pendants, rings, and drops earrings. Lionheart jewelry was shown on air and mentioned by name as NBC’s Vicky Nguyen discussed gold prices with co-hosts Savannah Guthrie and Craig Melvin.

“I was incredibly honored to be selected, says Joy Haugaard, designer and founder of Lionheart. “We love The Today Show. And we were happy to hear the hosts talking about the true value of gold and how it holds over time, as proven throughout history. Gold has always been one of the most timeless and valuable materials on earth. Our customers love bold gold jewelry. Beyond its beauty, gold represents strength and longevity. Investing in gold jewelry is not only an expression of personal style; it is also a meaningful way to preserve value – pieces can be cherished today and then passed down for generations. Like our customers, we will continue to appreciate this beloved precious metal all the more as its value rises.”