Mother's Day Spending Looks Positive
NRF reports that consistent with recent years, 84% of U.S. adults plan to celebrate Mother’s Day. On a per-person basis, consumers plan to spend a record average of $284.25 on gifts, up from $259.04 last year and the previous record of $274.02 in 2023.
Jewelry leads Mother’s Day spending at $7.5 billion, followed by special outings ($6.4 billion) and electronics ($4.4 billion). Spending on flowers is projected to reach $3.2 billion, while greeting cards are expected to total $1.3 billion.
The leading shopping destinations for gifts this year include online (33%) and department stores (33%), followed by specialty stores (29%) and discount stores (26%).
As with previous years, flowers remain the most popular gift category, with 75% of shoppers planning to purchase. Other top categories include greeting cards (74%), special outings such as dinner or brunch (63%), gift cards (55%) and clothing or clothing accessories (51%).
Gifts of experience also remain popular, with a record one-third of consumers planning to gift experiences such as a concert or sporting event. When purchasing gifts, 46% say finding something that is unique or different is most important, followed by creating a special memory (39%).
As finding something unique or different is important for the consumer– this is where jewelers can offer special pieces, unique stones and one-of-a-kind styles that will bring lasting keepsakes and special memories.
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