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Written in the Stars

ASTRONOMY MEETS ARTISTRY ONE OF THIS YEAR’S MOST POPULAR TRENDS THE APPEAL OF COSMIC IMAGERY CONTINUES ITS EVOLUTION, WITH ZODIAC MEDALLIONS, CONSTELLATION PATTERNS, AND CELESTIAL SYMBOLS… TRANSCENDING FROM A TREND TO BECOME MODERN CLASSICS.

3 Shifts Shaping Your Holiday Shopper

The shopping season brings natural expectations for customers, and what we need to be prepared for this year as independent retail jewelry stores is that your customers will be shopping with more intention than in years past.

Sparkle and Streamline

IN THE KNOW October 2026 Sparkle & Streamline: A Blueprint for Turning Holiday Browsers into Buyers Three ways to fuse digital allure with in-store magic

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Holiday Must Haves

ON TREND October 2026 Holiday Must Haves Here’s whats trending TIMELESS vintage inspired jewelry with modern-day sparkle Syna 18K yellow gold Ethiopian opal earrings MSRP

How to Beat Last Year’s Events

GREAT EXPECTATIONS October 2026 How to Beat Last Year’s Events managing growth, margins, and messaging Brandon Wright Ask an independent jeweler how they measure a

Today and Forever

From This Day Forward August 2026 Today & Forever a customer forever (if you do it right!) He buys the ring now what…. Did you

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Bridal Jewelry at a Crossroads

FROM THIS DAY FORWARD August 2026 Bridal Jewelry at a Crossroads: managing growth, margins, and messaging Edahn Golan American consumers’ purchases of diamond bridal jewelry from specialty jewelers edged up in the first quarter, building on a 2% increase in

The Era of Personal Expression

From This Day Forward August 2026 The Era of Personal Expression Berco 2026 brides are choosing rings that tell a story—leaning into personal symbolism, sculptural shapes, and heirloom-inspired details. And with a wave of high-profile celebrity engagements this year, the

Navigating the Forces At Play

NAVIGATING A CHANGING LANDSCAPE August 2026 Navigating the Forces At Play David Brown If you’ve been feeling like running a retail business right now is harder than it used to be, you’re not imagining it. The headlines are relentless, the

The New Rules of Jewelry Marketing

NAVIGATING A CHANGING LANDSCAPE August 2026 The New Rules of Jewelry Marketing STRENGTHEN CUSTOMER RELATIONSHIPS, COMMUNICATE VALUE, AND ADAPT MARKETING STRATEGIES IN AN EVOLVING WORLD. Rick Arnemann Independent jewelry retailers have always operated in a relationship-driven business. But today, the

5 Word Tricks to Help You Sell More Jewelry

IN THE KNOW August 2026 5 Word Tricks to Help You Sell More Jewelry Aleah Arundale In jewelry sales, we often focus on product—cut, clarity, carat, craftsmanship. But what if the real difference-maker isn’t what you’re selling… it’s how you’re

Stack Your Style

STACKING IS A MAJOR TREND. LAYERING, MIXING, AND COMBINING MULTIPLE NECKLACES, BRACELETS, OR RINGS LETS YOU SHOW OFF YOUR PERSONAL STYLE. IT IS A GREAT WAY TO TELL YOUR OWN STORY THROUGH FASHION.

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Color Infusion

STRATEGIES FOR SUCCESS February 2026 Color Infusion Across runways, & red carpets, a new chromatic infatuation is taking hold: vivid, unapologetic color. In 2026, luxury

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