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May 2025

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Prioritize Store Security to Ensure Success in 2025

S afeguarding your jewelry business is essential to its success. By implementing robust and holistic security measures, you can significantly reduce the risk and protect your team, customers and valuable inventory. Below are some essential strategies to achieve this goal, from the Jewelers Mutual® Asset Protection Team.

1. CREATE A CULTURE OF SECURITY AWARENESS

Security isn’t a one-time effort—it’s an ongoing commitment. Fostering a culture of vigilance and preparedness will help you protect your store, staff, and customers effectively.

  • Conduct regular training on opening and closing procedures, security protocols and emergency procedures to ensure everyone is prepared.
  • Foster a security-conscious atmosphere where your team takes ownership of security and feels confident sharing any suspicious activity.
  • Updating alarm call trees regularly to ensure correct personnel are getting and responding to alarm calls accordingly.

2. FORTIFY YOUR EXISTING SECURITY SYSTEMS

  • Your alarm and camera systems are the backbone of your store’s security. Ensure these systems are fully operational and installed correctly. Regular maintenance and testing are critical to their effectiveness. Test alarms regularly to confirm they’re connected to monitoring services and functioning as intended. Testing at a monthly cadence is encouraged.
  • Review camera placements to ensure they cover all critical areas, such as entrances, display cases, and storage rooms.
  • Verify recording capabilities to confirm cameras are capturing clear footage and storing it securely for later review if necessary

3. IMPLEMENT AND UTILIZE ROBUST PHYSICAL STORE SECURITY MEASURES

Implementing and utilizing physical security measures in conjunction with other existing systems and protocols is essential in ensuring the holistic safety of everyone in the store.

  • Utilize Water and Low-Temperature Sensors which provide 24/7 monitoring of your business and detect issues caused by water intrusion or power outages.
  • Implement Showcase and Window Glass Hardening to protect your showcases and window glass against intruders and disasters.
  • Invest in Board-Up and Off-Site Storage and Transportation Services to protect your inventory ahead of potential crime or extreme weather events.

4. PARTNER WITH LAW ENFORCEMENT AND BUILD RELATIONSHIPS WITH NEIGHBORING BUSINESSES

Building a strong relationship with local law enforcement, neighboring businesses and local or mall security teams can enhance your store’s safety:

  • Inform security personnel and law enforcement on the unique vulnerabilities of your store and request increased surveillance and patrols. Invite them to tour your store to familiarize them with the layout, identify potential security risks, and better support you in case of an incident.
  • Share information about suspicious activity with neighboring business owners to foster a vigilant community prepared to respond to threats collectively.

THE KEY TO RISK MITIGATION: REMAIN VIGILANT

Even with robust systems and procedures, human vigilance remains a critical layer of defense. Train your staff to recognize and report unusual activity, such as:

  • Individuals loitering near the store or acting nervously.
  • Suspicious vehicles, especially those with out-of-state or temporary tags, parked nearby for extended periods.
  • Unusual construction work in or near the store or people who appear to be construction workers (typically wearing high visibility vests) in an area not experiencing any construction.
  • Individuals carrying devices or cases with antennas that might disrupt communications.
  • Individuals coming in and asking a lot of questions, especially about the store and store’s hours. Encourage staff to trust their instincts and report any concerns immediately. A quick

Encourage staff to trust their instincts and report any concerns immediately. A quick response to potential threats can prevent incidents before they occur.

Jewelers Mutual® was founded by jewelers in 1913 for their unique insurance needs. A century later, more than 1 million jewelry consumers and jewelers trust Jewelers Mutual to insure their jewelry and jewelry businesses. Its innovative products, services and technology solutions meet customers’ evolving needs and move the industry forward. Contact the Asset Protection Team at assetprotection@jminsure.com with any questions about your specific store security needs.

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