Berco Jewelry Unveils Its Most Comprehensive Holiday Marketing Program to Date
Berco Jewelry, an industry leader in Holiday Brochures, is excited to announce its most comprehensive Holiday Marketing Program to date. Berco has created an all-in-one brochure program that helps independent jewelers attract more shoppers, strengthen their store brand, and maximize holiday sales through a seamless blend of print, digital, and in-store marketing.
The program features two 8-page holiday brochures, each showcasing carefully selected collections, appealing to a broad range of customer styles and budgets. Both brochures take a more collection-driven approach this year, with segmented gifting categories that create an engaging shopping experience.
A Season of Brilliance features 126 styles, offering a balanced assortment of classic and contemporary jewelry in gold, sterling silver, and vermeil across multiple price points.
Timeless Sparkle presents 80 styles, highlighting an elevated collection of 14-karat gold, complemented by sterling silver and vermeil designs for customers seeking timeless, meaningful gifts. Timeless Sparkle is a great option for jewelers who want a more custom brochure/assortment, with the option to customize 4 pages with products from the jeweler’s inventory. View The Brochures
Marketing Support
The program extends well beyond print… retailers receive digital support to maximize website traffic, including a flipbook version of their brochure and embedded holiday collections for their website. Additional materials include a social media toolkit, professional high-resolution social media videos, and email marketing support.
Berco is helping jewelers make the most of Small Business Saturday weekend with a Black Friday and Small Business Saturday digital marketing plan supporting in-store shopping. The plan includes a digital flipbook, social media assets, email templates, and a “Spin to Win” in-store promotion that will keep customers engaged and increase foot traffic.
Social Media Push Program and Paid Ads
New this year, Jewelers have a new option to participate in Berco’s Social Media Push Program. This program, in partnership with Technology Therapy Group handles everything from scheduling, publishing, and timing on both Facebook and Instagram. Additionally, jewelers can level up with Paid Advertising, also in partnership with Technology Therapy Group. Paid Ads on Facebook and Instagram are professionally structured campaigns that reach new and existing customers, increasing jewelers’ exposure, foot traffic, and holiday sales.
Together, these elements create a powerful, full-service marketing ecosystem that drives engagement, strengthens customer connections, and supports retailers throughout the entire holiday selling season.
“Today’s independent jewelers need more than exceptional jewelry; they need a partner committed to helping them succeed,” said Vince Innocenti, President of Berco Jewelry.
Learn More about Berco’s 2026 Holiday Brochure Program or Call 800-621-0668.
More Press Releases
More From The Jewelers Collective
Curated Excellence: Defining 2026’s Style Landscape
Retail Fitness Test
