Give Your Customers The Platinum Crown They Deserve
Stars and Cat’s Eyes- Asterism and Chatoyancy
Sponsored Content Stars and Cat’s Eyes- Asterism and Chayoyancy Wade Abel, CG, Director of Gemology, American Gem Society Gemstones, beyond their exquisite colors and dazzling sparkle, can have unique optical phenomena that add an extra layer of allure. Understanding these phenomena is crucial when describing them to a customer, emphasizing the gem’s unique attributes. These […]
Tips To Avoid Misleading Your Customer
Sponsored Content Tips To Avoid Misleading Your Customer Wade Abel, CG, Director of Gemology, American Gem Society The jewelry industry, its terminology, and gemstone treatments are constantly evolving. It is important to keep up to date to be sure you and the team members in your business have the knowledge and resources for success. Like […]
Double Duty: Testing the Air Do X
Engraving is one technique that I hear many jewelers say they would like to learn and add to their skillset. The investment costs of a professional engraving system can
be one of the first prohibitive setbacks. The second setback is
learning the skill of engraving itself.
Timeless Allure: Antique Design Eras As A Source For Inspiration
Antique and vintage is a large umbrella encompassing many stylistic movements which include the opulent lacy looks of the Edwardian era, the geometric patterns of Art Deco design, and the less gem intensive Art Nouveau designs with curved owing lines.
Precious Metals, Precious Settings
Gemstone treatments should be disclosed at every point of transaction from wholesale to retail. The reality is treatments aren’t always communicated to the buyer and not always from an intent to mislead but perhaps the challenge of how to communicate it. Gemstone treatments are very scientific, and, on the sales end, we tend to shy away from getting too technical in our presentations for fear overwhelming our clients and complicating things.
Selling Treated Gemstones: Promoting Full Disclosure Through Factual Storytelling
Gemstone treatments should be disclosed at every point of transaction from wholesale to retail. The reality is treatments aren’t always communicated to the buyer and not always from an intent to mislead but perhaps the challenge of how to communicate it. Gemstone treatments are very scientific, and, on the sales end, we tend to shy away from getting too technical in our presentations for fear overwhelming our clients and complicating things.
