The Power of Storytelling
MEDIA | JULY 2022 Gem Star Diamond 2tone 10k bracelet MRSP $1,499 866.368.5703 gemstarco.com Gemelody Jewelry Cushion cut natural fancy yellow diamond pendant MSRP $5,325 212.730.7373 gemelodyjewelry.com By Rick Arnemann If You Tell It, They Will Buy 3 ways to use storytelling to connect with customers: There are many reasons to center your marketing around […]
Curate For Your Customer
MEDIA | JULY 2022 CURATE FOR YOUR CUSTOMER CREATE A UNIQUE GALLERY OF JEWELRY TO APPEAL TO YOUR TARGET CUSTOMERS “CURATE” is one of the buzz words that you hear often today – from a curated menu to content curation A curator is a subject-matter expert who is skilled in: Royal Chain 14k Mariner link […]
Press Play: 3 Steps To Help Firm Up Your Online Video Strategy
MEDIA | JULY 2022 press play 3 STEPS TO HELP FIRM UP YOUR ONLINE VIDEO STRATEGY Rick Arnemann Did you know that the volume of mobile video consumption increases by 100% every year? And that according to Hubspot, consumers recall 65% of the visual content they view after three days in comparison to only 10% […]
Three Instant Email Marketing Upgrades For Jewelers
MEDIA | JULY 2022 three instant email marketing upgrades for jewelers Laryssa Wirstiuk IF YOU’VE ALREADY BEEN ENGAGING IN EMAIL MARKETING, THEN YOU’RE AWARE OF ITS MANY MOVING PARTS. YOU’VE PROBABLY ALSO SEEN THAT TIME AND TESTING ARE REQUIRED BEFORE YOU CAN DETERMINE WHAT WORKS. HOWEVER, THERE’S ALWAYS A FEW UPGRADES THAT EVERY JEWELER CAN […]
The Power of Process, Practice & Persistence
MEDIA | JULY 2022 The power of process, practice, & persistence Legend Jewelry Alexandrite and diamond ring MRSP $1,299 866.607.3098 legendjewelryllc.com Vince Rath RJ found the jewelry business like many of us, accidentally. It was the job he took to pay the bills once his Marine Corps service was complete. He figured he would do […]
The Power of Putting on the Dog
MEDIA | JULY 2022 the POWER of Putting on the DOG John Russel Jones There was a time when a businessman was expected to show up in a suit. While the last few decades chipped away at that rule of gentleman’s style, the last two years have positively taken a sledgehammer to it: Sweats! Joggers! […]
Maximize Your Local Media Outreach
MEDIA | JULY 2022 maximize your local media outreach Deborah Yonick LOCAL PUBLIC RELATIONS IS ABOUT BUILDING BRAND AWARENESS AND CREATING POSITIVE AND ENGAGING CUSTOMER RELATIONSHIPS WITHIN A BUSINESS’ COMMUNITY. DEVELOPING LASTING RELATIONSHIPS WITH YOUR LOCAL MEDIA CAN LEAD TO POSITIVE FUTURE PRESS AND HELP TO ESTABLISH TRUSTED CONNECTIONS WITH YOUR TARGET AUDIENCE. Editorial coverage […]
