Why AI is the New Front Door of Your Jewelry Store
NAVIGATING A CHANGING LANDSCAPE August 2026 Why AI is the New Front Door of Your Jewelry Store Megan Crabtree It is no longer enough for you to have the best corner in town or the most eye-catching window display. Today, your front door is digital, and the gatekeeper is Artificial Intelligence. Navigating this digital first […]
Bridal Jewelry at a Crossroads
FROM THIS DAY FORWARD August 2026 Bridal Jewelry at a Crossroads: managing growth, margins, and messaging Edahn Golan American consumers’ purchases of diamond bridal jewelry from specialty jewelers edged up in the first quarter, building on a 2% increase in 2025. This revenue growth came despite a flat number of weddings in the US. The […]
6 Must-Implement Changes for Your Product Pages to Attract Today’s Jewelry Shopper
IN THE KNOW August 2026 6 Must-Implement Changes for Your Product Pages to Attract Today’s Jewelry Shopper Jennifer Shaheen Jewelry continues to be a category where in-store shopping is dominant. Capital One Shopping’s research confirms that 45% of consumers prefer buying in-store, compared to 28% who prefer shopping online. Your in-store experience is your biggest […]
The Era of Personal Expression
From This Day Forward August 2026 The Era of Personal Expression Berco 2026 brides are choosing rings that tell a story—leaning into personal symbolism, sculptural shapes, and heirloom-inspired details. And with a wave of high-profile celebrity engagements this year, the trends are clearer than ever. From Zendaya’s architectural ring to Selena’s dreamy marquise moment, the […]
Navigating the Forces At Play
NAVIGATING A CHANGING LANDSCAPE August 2026 Navigating the Forces At Play David Brown If you’ve been feeling like running a retail business right now is harder than it used to be, you’re not imagining it. The headlines are relentless, the costs keep shifting, and just when you think you’ve got a handle on things, something […]
The New Rules of Jewelry Marketing
NAVIGATING A CHANGING LANDSCAPE August 2026 The New Rules of Jewelry Marketing STRENGTHEN CUSTOMER RELATIONSHIPS, COMMUNICATE VALUE, AND ADAPT MARKETING STRATEGIES IN AN EVOLVING WORLD. Rick Arnemann Independent jewelry retailers have always operated in a relationship-driven business. But today, the landscape is shifting faster than ever. Consumer confidence fluctuates with the economy. Younger buyers approach […]
5 Word Tricks to Help You Sell More Jewelry
IN THE KNOW August 2026 5 Word Tricks to Help You Sell More Jewelry Aleah Arundale In jewelry sales, we often focus on product—cut, clarity, carat, craftsmanship. But what if the real difference-maker isn’t what you’re selling… it’s how you’re saying it? The right words don’t just communicate value—they create it. Here are five simple […]
Stack Your Style
STACKING IS A MAJOR TREND. LAYERING, MIXING, AND COMBINING MULTIPLE NECKLACES, BRACELETS, OR RINGS LETS YOU SHOW OFF YOUR PERSONAL STYLE. IT IS A GREAT WAY TO TELL YOUR OWN STORY THROUGH FASHION.
You Have Sixty Seconds- Make Them Count
BREAKTHROUGH TO EXCELLENCE May 2026 You Have Sixty Seconds- Make Them Count The storytelling discipline every retailer and wholesaler needs. And most skip. Andrea Lucille Pooler, GIA GG A client walks up to your case. You have about 60 seconds before their attention moves on. To their phone. To another case. To the voice in […]
AI-Informed Customers are Changing the Way Retailers Need to Communicate
IN THE KNOW May 2026 AI-Informed Customers are Changing the Way Retailers Need to Communicate Jennifer Shaheen The expertise gap between you and your customers was once a competitive advantage. You knew what they didn’t. You could guide them, educate them, and close sales based on knowledge they couldn’t easily find elsewhere. That dynamic is […]
