FYI
HOW TO REDUCE THE TIME YOU SPEND ON MARKETING
Laryssa Wirstiuk
The marketing landscape is vast, and there are numerous tasks that you, as a jewelry store owner, know you should be doing: optimizing your ecommerce website, sending regular email campaigns, posting on social media, building your audience and brand awareness—the list goes on. To make matters more complex, there’s technology like AI that promises shortcuts but often feels overwhelming, right?
In this article, you’ll learn how to effectively plan your marketing efforts, prioritize highimpact activities, repurpose content to maximize your reach, and batch your tasks for greater efficiency. These strategies will help you streamline your marketing efforts and ensure your jewelry business thrives in today’s competitive landscape.
START WITH A SOLID PLAN
Where do you start? It all comes down to planning. This is the foundation of working smarter rather than longer. You’ll need to invest some time upfront by thinking through your calendar for the next six months—or as far out as you can go. But having a plan, even one that might change, allows you to get more done and be more creative.
We see the direct benefits of this every day in our agency. Clients who are decisive and work with us to get ahead of the calendar get better results, period. When we know what’s coming, we have ample time to strategize and work efficiently. Conversely, clients who are more last-minute with their marketing tend to take longer and achieve less favorable results because decisions are made in the 11th hour. The first step is having clarity about your business’s future and being super decisive. Take action sooner than you think you need to.
Jye’s
18K rose gold necklace, with 1.51ct pink sapphire, and 0.09ctw brilliant cut diamond
MSRP $5,000
jyescorp.com
415.621.888
Sabrina Designs
14K gold emerald bracelet
MSRP $4,620
sabrinausa.com
212.302.6844
Amáli
Tanzanite and 18K gold stud earrings
MSRP $1,320
amalijewelry.com
781.789.8976
PRIORITIZE HIGH-IMPACT ACTIVITIES
Next, you need to prioritize high-impact activities. This one’s tough because high-impact tasks often require more thought, intention, and sometimes risk-taking. For example, spending four hours on one Instagram Reel is low impact. In contrast, implementing your Welcome Series for email marketing is high impact because it leaves a positive first impression on new subscribers and remains in place for months. Working on lowimpact activities rather than high-impact ones is often a form of procrastination for the work you know needs to be done, so try to push through that feeling when it arises.
BATCH YOUR TASKS
If you’re someone who knows what you should be doing, or you’ve even figured out how to make repurposing work, but it always gets pushed aside or forgotten, batch your tasks! Task batching is the practice of grouping similar tasks together and completing them in one dedicated time block, rather than switching between different types of tasks throughout the day.
By implementing these strategies—planning ahead, prioritizing high-impact activities, repurposing content, and batching tasks—you can streamline your marketing efforts and ensure that your jewelry business thrives in today’s competitive landscape.
Allison-Kaufman Co.
Blue topaz 1.52tgw ring
MSRP $1,023
allisonkaufman.com
800.800.8908
