Chris Ploof Launches Modern Electrum Collection, A New Precious Metal Alternative to Gold

“I have always been a metal lover, but the story of Modern Electrum™️, with its incredible properties and its unique provenance, really excites me,” says Ploof. “Electrum is the most ancient of alloys and was beloved by ancient Egyptians, Greeks, Romans, and Turks. It was used in coinage until the first century A.D. Legor’s new alloy recreates the ancient alloy with a proprietary blend of silver, gold, and platinum metals like palladium. It does not tarnish, corrode, or rust. It has a beautiful warmth to it and an energy that is palpable. It really amplifies the natural fluorescence of the Diamonds de Canada stones. I am equally passionate about the metal and the stones, and I have already seen firsthand the consumer’s positive response to it. This new collection offers the right price at the right time, without sacrificing preciousness, beauty, or value.”  

In the ancient world, electrum was highly prized as a naturally occurring alloy blend of gold and silver, plus unknown elements. Egyptians used it atop their pyramids and obelisks. Electrum coins were traded until the Romans banned them in the 1^st century AD, preferring pure gold and pure silver. Electrum coins can still be found in museums today. The scientists and metallurgists at Legor, challenged by Diamonds de Canada to recreate the historical alloy, discovered that the previously unknown element was, in fact, platinum or platinum group metals. Their proprietary Modern Electrum alloy now offers the jewelry industry a new precious metal to compete with the recording-breaking gold prices.