SHEFI Joins the Prestigious Leading Jewelers Guild

SHEFI, a premier jewelry manufacturer known for its craftsmanship, innovation, and strong retail partnerships, is proud to announce its acceptance as the newest vendor member of the Leading Jewelers Guild (LJG) — one of the jewelry industry’s most respected cooperatives iof independent retailers.

The approval, granted during the week of October 13, 2025, marks an important milestone in SHEFI’s continued expansion and partnership efforts within the independent jewelry sector.

“We are honored to join the Leading Jewelers Guild and to be recognized among such a distinguished group of retail partners,” said Sanjay Hirawat, Vice President of SHEFI. “LJG represents the very best of independent retail, and we look forward to supporting members with our newest collections, retail concepts, and marketing solutions designed to help them grow and thrive.”

Through this partnership, SHEFI will introduce its latest branded collections — including the Oceanity Collection and a new Shop-in-Shop concept — both created to elevate the in-store experience and enhance consumer engagement through storytelling, display innovation, and digital marketing integration.

Founded in 1975, the Leading Jewelers Guild is a member-owned cooperative that unites independent jewelers to share resources in purchasing, marketing, and operational initiatives. Membership is by invitation only and represents some of the most reputable and forward-thinking jewelers in North America.

“Joining the Guild is both a privilege and a responsibility,” added Sanjay. “We look forward to building meaningful partnerships with LJG members, supporting their business goals, and helping them continue to thrive in today’s evolving marketplace.”

About SHEFI
For over 50 years, SHEFI has been a trusted name in fine jewelry, recognized for its superior craftsmanship, trend-forward design, and partnership-driven approach. Headquartered in New York City, SHEFI serves retailers across North America with complete product and marketing solutions that elevate the jewelry buying experience.