Click Here to join
THE RETAILER FORUM

VERRAGIO Brings Princess Inspired Style to Robbins Brothers Holiday “Modern Fairytale” Extravaganza

VERRAGIO, the beloved 29-year fine jewelry brand, announces its collaboration with Robbins Brothers to launch their newest location in the historic Pasadena Playhouse District with a “Modern Fairytale” themed styling party on November 13, 2025, two days before the store’s official grand opening. Over twenty social media influencers will visit a Cinderella style carriage outside the store for photo opps and then come inside to play dress up. These VIP guests will visit different areas within the store to discover new jewelry styles and create distinctive fine jewelry styling with Verragio Fine Jewelry, snapping selfies all along for sharing on social media. The private event will take place from 6 – 9 pm in the new Pasadena location of Robbins Brothers with the goal of building buzz for the new store and the new collection just in time for holiday gift shopping.

“We are always delighted to support our retail partners, especially when there is such a unique synergy between the store’s creative vision and the inspiration behind our designs,” says Sophia Macris, Creative Director of Verragio Fine Jewelry. “Our newest collection ‘Highgrove’ is perfectly aligned with Robbins Brothers’ ‘modern fairytale’ theme. The designs are fully inspired by Princess Diana and her beloved home. This event will be a fun way to pay tribute to the princess inside all of us!”

Recently launched at Couture during Las Vegas market week in June 2025, the new Highgrove collection features necklaces, bracelets, rings, and earrings starting around $2,000 retail. The design elements include ribbons and bows inspired by the princess’s classic elegance and playfulness, as well as an undulating collar necklace influenced by her Jubilee tiara, and carved colored gemstones meant to evoke the natural beauty of her gardens at Highgrove.

Macris will personally attend the event, giving styling tips and sharing the rich stories behind the designs. She will point out the quilted diamond-shaped pattern on Princess Diana’s bridal shoes, her colorful delphinium, wisteria, and cyclamen at Highgrove, as well as the design patterns in her tiara, all of which are reflected in the jewelry. Additional Verragio collections such as Vesper, Devotion, and Reverie will also be available for styling the influencers during the event.

For more information on Verragio or to view their collections, visit www.verragio.com.

More Press Releases

See More

More From The Jewelers Collective