The Great Eight: A Marketing Checklist for Excellence
In this ever-evolving landscape of our industry, independent retailers face many challenges. Besides the usual issues––staying ahead of the competition and maintaining customer loyalty (and dollars), there’s the curve the last few years have thrown. However, with a strategic and customer-centric approach to marketing, you can not only survive but thrive in 2024. Here’s a checklist on what you can do to commit to marketing excellence this year.
How to Create Marketing Content that Aligns with Your Jewelry Business Goals
The power of goal-oriented marketing content cannot be underestimated. Simply stating, “I want to grow my jewelry business” is too vague and lacks the precision needed for targeted marketing efforts. Instead, jewelry businesses should follow the SMART framework to craft marketing content that aligns perfectly with their objectives. In this article, we will explore the importance of setting SMART goals and how to create content tailored to achieve them.
Content Marketing: An Underused Marketing Tactic For Jewelers
We are in a prime gift-giving industry. That’s never been disputed. We benefit from major holidays like Christmas and Valentine’s Day. When it comes to anniversaries and engagements, we hold the power.
Creating An Exceptional Customer Experience
We are in a prime gift-giving industry. That’s never been disputed. We benefit from major holidays like Christmas and Valentine’s Day. When it comes to anniversaries and engagements, we hold the power.
The Joy of Gifting Jewelry
We are in a prime gift-giving industry. That’s never been disputed. We benefit from major holidays like Christmas and Valentine’s Day. When it comes to anniversaries and engagements, we hold the power.
5 Tips To Boost Your Jewelry Sales Success
MEDIA | May 2023 5 Tips To Boost Your Jewelry Sales Success Amanda Crabtree Tradeshow season is just around the corner. While it is exciting to receive new products to showcase for your customers, if you donʼt have a plan for your assortments before they arrive, you could end up missing out on revenue. Here […]
Fine Jewelry Trends: What to Shop for in 2023
MEDIA | MAY 2023 Fine Jewelry Trends: What to Shop for in 2023 Brandon Wright Even in the midst of a shaky economic climate, many are optimistic about 2023, and with good reason. Sales of fine jewelry are predicted to be robust this year. A recent forecast by Euromonitor International, a market research company, said […]
5 Tips to Stand Out for the Rest of 2023 and Beyond
MEDIA | MAY 2023 5 Tips to Stand Out for the Rest of 2023 and Beyond Brandon Wright Did you know that research suggests it can take up to 12 positive customer service experiences to make up for just one negative experience? What’s more, customers talk to an average of nine people about a positive […]
Why Branding Matters
MEDIA | MARCH 2023 Why Branding Matters and How You Can Build A“Forever” Brand Laryssa Wirstiuk The beginning of the year is an excellent time to revisit the fundamentals of your jewelry business, including brand identity. Even if you’ve been serving your customers for decades, you can always bene t from checking in with your […]
Red Carpet Treatment on Trend for 2023
MEDIA | MARCH 2023 Red Carpet Treatment On Trend for 2023 Pantone recently announced its 2023 Color of the Year: Viva Magenta. The brand describes the shade as a “crimson red tone that presents a balance between warm and cool.” Be ready with sales tips and style suggestions for your clients. Stones from ruby, to […]
