Your Retail Guide To Surviving Inflation
MEDIA | FEBRUARY 2023 Your Retail Guide To Surviving Inflation Brandon Wright Most advisors predict a lot of restructuring. After all, what pulled us through 2020 was a heavy dose of government stimulus. A recession won’t keep people from shopping, but it will change how much they spend. Luxury items will suffer least since people […]
Creating The Right Retail Environment
MEDIA | NOVEMBER 2022 Creating The Right Retail Environment For Luxury Sales Bob Phibbs, the Retail Doctor Selling luxury products without a discount goes hand in hand with designing a retail space to accommodate the world’s most discerning customers. As a luxury retail store offering premium brands and superior services, you have an opportunity to […]
A Holiday Gift Guide Is A Must!
MEDIA | NOVEMBER 2022 9 Tips to Match or Beat Holiday Sales Numbers Andrea Lucille Pooler In my experience of managing a retail and e-commerce jewelry store, my secret weapon during the holiday season was ALWAYS creating a gift guide for my customers. Creating the gift guide: Planning, researching, and data collection are needed to […]
9 Tips to Match or Beat Holiday Sales Numbers
MEDIA | NOVEMBER 2022 9 Tips to Match or Beat Holiday Sales Numbers Megan Crabtree How well were your holiday sales numbers in 2021? Even if you think they were stellar, there’s always room for improvement! Here are nine ways you can match, or beat, your numbers this year: 1. Create Sales Don’t wait for […]
Unlock The Biggest Holiday Season You’ve Ever Had
MEDIA | NOVEMBER 2022 Unlock the BIGGEST HOLIDAY SEASON YOU’VE EVER HAD Anxiety and excitement are emotions that both describe the upcoming holiday rush for jewelers. Not surprising since this season can account for up to 30% of your annual revenue. With inflation and whispers about a recession, this year may be even more uncertain […]
Holiday Sales Tips
MEDIA | OCTOBER 2022 Holiday Sales Tips Rick Arnemann This will be the season of Yin and Yang We have been faced with some unique challenges over the last few years. The surprise for many has been how well the jewelry industry did through most of the pandemic. While it wasn’t great for everyone, those […]
4 Tips To Become A Bridal Powerhouse
MEDIA | SEPTEMBER 2022 4 Tips To Become A Bridal Powerhouse Megan Crabtree I’ve spent the last two decades primarily running larger v olume independent retail jewelry stores doing upwards of 30 plus million out of a single store location. The bridal business is not easy to succeed in; competition is fierce, and wow, has […]
Livestream Shopping For Retail Jewelers
MEDIA | AUGUST 2022 John Atencio Duplex diamond pendant necklace MSRP $895 720.445.5292 johnatencio.com LIVESTREAM SHOPPING FOR RETAIL JEWELERS By Laryssa Wirstiuk The COVID-19 pandemic forced nearly all retailers to reinvent sales strategies and cater to consumers’ shopping preferences and comfort levels. Stores have reopened, but many consumers now prefer the convenience of flexible shopping, […]
The Power of Storytelling
MEDIA | JULY 2022 Gem Star Diamond 2tone 10k bracelet MRSP $1,499 866.368.5703 gemstarco.com Gemelody Jewelry Cushion cut natural fancy yellow diamond pendant MSRP $5,325 212.730.7373 gemelodyjewelry.com By Rick Arnemann If You Tell It, They Will Buy 3 ways to use storytelling to connect with customers: There are many reasons to center your marketing around […]
Curate For Your Customer
MEDIA | JULY 2022 CURATE FOR YOUR CUSTOMER CREATE A UNIQUE GALLERY OF JEWELRY TO APPEAL TO YOUR TARGET CUSTOMERS “CURATE” is one of the buzz words that you hear often today – from a curated menu to content curation A curator is a subject-matter expert who is skilled in: Royal Chain 14k Mariner link […]
