Moonstone: The Gemstone That Embodies Movement
FYI Moonstone: The Gemstone That Embodies Movement Gail Bonaparte Omi PrivePlatinum ring with faceted moonstone, Paraiba tourmaline,spinel & diamondMSRP $19,000omiprive.com626.331.4533 Diamonds sparkle. Rubies fluoresce. Alexandrites change color. But what gemstone truly captures the essence of movement? None other than moonstone. If any gem looks as though it tumbled from the cosmos, it’s moonstone. With its […]
The Captivating Phenomenon of Color-Change Gemstones
FYI- SPONSORED CONTENT THE CAPTIVATING PHENOMENON OF COLOR-CHANGE GEMSTONES Wade Abel, CG, Director of Gemology, American Gem Society Platinum earrings2.94 carats of Alexandrite, two hexagon-cut & numerous round diamonds. AG Gems Seeing something change colors right before our eyes can seem magical! Combining that “magic” with the allure and beauty of gemstones is captivating. This […]
Rubies: The Love Gemstone
FYI Rubies: The Love Gemstone Gail Bonaparte Joryel VeraSterling silverand ruby pendantMSRP $240joryelverawholesale.com562.508.2945 AmaliOxidized silver,18K gold and rubynecklaceMSRP $550amalijewelry.com781.789.8976 In a world where diamonds reigned supreme for decades, rubies have long held a formidable presence. While diamond prices have been declining, being questioned as to value, and debates on laboratory grown vs. natural diamonds, ruby […]
Play-of-Color: A Kaleidoscopic Artist’s Pallet
FYI- SPONSORED CONTENT Play-of-Color: A Kaleidoscopic Artist’s Pallet Wade Abel, CG, Director of Gemology, American Gem Society Parleblack cab opalMSRP $95,000parlegems.com Opals are mesmerizing gemstones with the ability to display all the colors of the spectrum when viewed from different angles. This phenomenon, known as “play-ofcolor,” is a hallmark of opal that contributes to its […]
How to Reduce The Time You Spend on Marketing
FYI HOW TO REDUCE THE TIME YOU SPEND ON MARKETING Laryssa Wirstiuk The marketing landscape is vast, and there are numerous tasks that you, as a jewelry store owner, know you should be doing: optimizing your ecommerce website, sending regular email campaigns, posting on social media, building your audience and brand awareness—the list goes on. […]
Sign Design Guidelines: Creating Signs Your Customers Will Read
FYI Sign Design Guidelines: Creating Signs Your Customers Will Read Lyn M. Falk HOW MANY OF YOUR IN-STORE SIGNS DO YOUR CUSTOMERS ACTUALLY READ? Sign pollution – unfortunately, it’s alive and well in retail environments today. Too many signs are one of the main reasons customers don’t read signs. Especially if they are poorly designed, […]
Pursing Pink Diamond Perfection
FYI Pursing Pink Diamond Perfection Gail Bonaparte What makes fancy pink diamonds so highly prized? Pink is the ultimate feminine color and synonymous with the world-famous doll launched in 1959. It is a color that reminds us of tenderness and romance. Pink comes in many shades, from the softest whisper of a pink hue to […]
The Brilliance and Allure of Yellow Diamonds
The Brilliance and Allure of Yellow Diamonds Gail Bonaparte Few things evoke the feeling of happiness, warmth, and light heartedness than yellow and nothing screams sunshine and summer like the harnessed power of yellow diamonds. They will brighten up your day and light up the night. In the trade, yellow diamonds are sometimes referred to […]
I’m Going To Tell You One More Time!
-Sponsored Content- I’m Going To Tell You One More Time! Terry Chandler I ran across a picture of my grandmother the other day. I thought of her favorite phrase, the title of this article, “I’m going to tell you one more time”! She used it when my cousins and I crossed one of her lines […]
Creating Balance In Your Display Cases
Creating Balance In Your Display Cases Larry Johnson The changing landscape of the jewelry industry in the last few years has prompted a transformation in the display and packaging of merchandise. Over the last few years, it seems the number of display case setups and point-of-purchase material provided by suppliers has grown at an amazing […]
