Unboxing Elegance: Why Branded Packaging Matters for Fine Jewelers
FYI Unboxing Elegance: Why Branded Packaging Matters for Fine Jewelers Lyn M. Falk Every single day, customers walk into your jewelry showroom, select a piece that marks a milestone, and leave with a precious package in their hands. You naturally hope that every time they wear that diamond necklace, engagement ring, or gold bracelet, they […]
Emerald: More Than Just A Beautiful Green Gem
FYI | SPONSORED CONTENT Emerald: More Than Just A Beautiful Green Gem Wade Abel UneekSeven oval emeralds and round diamond 18K braceletMSRP $18,185uneek.com213.622.5119 Few gemstones inspire as much fascination as emerald. Its rich green color has captivated royalty, collectors, and jewelry lovers for thousands of years. Yet emerald’s beauty is only part of its story. […]
Under Pressure: Testing The Auralux Steam Cleaner
FYI- SPONSORED CONTENT- Under Pressure: Testing The Auralux Steam Cleaner Melissa Muir Cleaning jewelry is such an important step in jewelry making—whether it is cleaning a piece of jewelry that has been worn for a long time or throughout the process of making the piece itself. For many jewelry shops, ultrasonic cleaning does the heavy […]
How Does Your Store Smell?
How Does Your Store Smell? Lyn M. Falk Don’t ever underestimate the power of aroma/ odor. Why is it so powerful? Because our olfactory lobe is located in the limbic system of our brain, and that area controls our emotions and triggers memory. Some call our sense of smell, “involuntary memory”. This direct connection to […]
Leave No Metal Behind: Small Changes in Bench Habits can Add up to Real Savings.
FYI- SPONSORED CONTENT- Leave No Metal Behind: Small Changes in Bench Habits can Add up to Real Savings. Helen I. Driggs Like many jewelry makers, I’m dismayed by the soaring costs of tools, metals, and other materials needed to create my work. I’ve long subscribed to a “less is more” mindset in the shop—especially when […]
Ceilings…The Fifth Wall
FYI Ceilings…The Fifth Wall Lyn M. Falk What do you think of the ceiling over your selling floor? Is it working for you or against you? The ceiling is often an overlooked design element in a retail space; however, I have found the jewelry industry to be one that does pay some attention to this […]
HOW SUCCESSFUL IS YOUR STORE DESIGN?
FYI HOW SUCCESSFUL IS YOUR STORE DESIGN? ARE YOU GETTING A GOOD RETURN ON YOUR INVESTMENT IN YOUR SPACE? Lyn M. Falk You spend a lot of $ on monthly rent if you don’t own your space, and you spend a lot of $ getting your store designed, built out, and maintained. So how do […]
Tariffs, Taxes and Consumer Trepidation
FYI Tariffs, Taxes and Consumer Trepidation: A Platinum Business Opportunity Sponsored Content The past year has brought no shortage of challenges: inflation, tariffs, volatile metal prices, and a rapidly shifting diamond landscape. Yet the jewelry industry is no stranger to uncertainty. We consistently adapt with creativity, resilience, and optimism—because at our core, we’re in the […]
The Importance of Diamond Screening
FYI THE IMPORTANCE OF DIAMOND SCREENING: CHALLENGES, TECHNIQUES, AND RESOURCES Wade Abel The diamond industry has experienced significant change with the growing prevalence of laboratory-grown diamonds. Accurate disclosure and verification remain critical, and updated screening practices are essential as production technologies evolve. Whether or not laboratory-grown diamonds are a part of your inventory, the ability […]
Are Your Window Displays Producing Peak Performance?
FYI Are Your Window Displays Producing Peak Performance? Lyn Falk Do you have storefront windows? If so, are you getting the most out of this expensive real estate? And if so, when was the last time you really made a bold visual statement to promote your brand? Yes, I said, “brand,” not “jewelry line.” It’s […]
