Polish Your Presence: Consistent Content that Converts
IN THE KNOW August 2025 Polish Your Presence: Consistent Content that Converts Jennifer Shaheen The crisp air of autumn carries with it the promise of new beginnings, cozy gatherings, and, for the discerning jewelry lover, the allure of exquisite new jewelry styles to pair with the changing season. As an independent jeweler, you understand the […]
Great Product Knowledge? Let’s Make Your Sales Just As Brilliant
IN THE KNOW May 2025 Great Product Knowledge? Let’s Make Your Sales Just As Brilliant When was your team last updated on how they connect with today’s digital-first customers? While jewelers invest thousands in gemological certifications and product knowledge, many are missing a crucial reality: the customer standing in your store is simultaneously comparing your […]
Holiday Must Haves
ON TREND October 2025 Holiday Must-Haves Curated for the season, these are the pieces defining holiday style. NECKLACES The styles setting the tone for a dazzling holiday season. Uneek Jewelry 14K diamond necklace MSRP $1,750 uneekjewelry.com 213.622.5122 Berco Jewelry Sterling silver blue & white topaz snowflake pendant MSRP $250 bercojewelry.com 800.621.0668 Allison-Kaufman Co. 14K gold […]
Design Direction: Fine Jewelry Trends Shaping the Market
ON TREND August 2025 Design Direction: Fine Jewelry Trends Shaping the Market Despite soaring gold prices and sizzling Vegas temperatures, the energy at this year’s Las Vegas jewelry shows was anything but subdued. Retailers and designers alike came together with renewed enthusiasm, showcasing bold creativity and forward-looking designs. From reimagined classics to daring new styles, […]
Clarify, Certification and Confidence
THE BRIDE WORE LOVE August 2025 Clarify, Certification and Confidence Aleah Arundale While your customer might come in asking about clarity and certification, what they really want is confidence— confidence that the piece they’re buying will symbolize their love, their story, and their future. It’s our job to guide them gently. Here are 6 tips […]
The Peak Performance Essentials You’re Probably Overlooking
PEAK PERFORMANCE August 2025 The Peak Performance Essentials You’re Probably Overlooking Megan Crabtree I recently visited three jewelry stores in a local market, just to get a feel for the full customer experience. At one of the most well-known retailers in the area, I strolled through the polished glass doors with my Christian Louboutin shoes […]
Mastering Clienteling with the 2-2-2 Outreach Strategy
INVEST IN THE FUTURE May 2025 Mastering Clienteling with the 2-2-2 Outreach Strategy For jewelry retailers, staying top-of-mind with customers is essential to building long-term relationships and increasing repeat business. But how can you ensure your outreach is both meaningful and well-timed? That’s where the 2-2-2 outreach strategy comes in. What is the 2-2-2 outreach […]
A Guide for Building Resilient Brands
IN THE KNOW May 2025 A Guide for Building Resilient Brands Nan Lung Palmer In today’s competitive jewelry market, standing out is about more than offering stunning designs if you’re a jeweler—or a breadth of assortment if you’re a retailer. It’s about crafting a resilient brand that customers trust, remember, and keep coming back whether […]
Prioritize Store Security to Ensure Success in 2025
IN THE KNOW May 2025 SPONSORED CONTENT Prioritize Store Security to Ensure Success in 2025 S afeguarding your jewelry business is essential to its success. By implementing robust and holistic security measures, you can significantly reduce the risk and protect your team, customers and valuable inventory. Below are some essential strategies to achieve this goal, […]
Celebrity Power!
ON TREND May 2025 Celebrity Power! Mia Katrin Few forces are as influential as the power of celebrity. More than just famous faces, celebrities are ultimate influencers, capable of shaping trends, driving demand, and boosting brand recognition. Stars have the ability to elevate jewelry brands to global prominence. Today’s icons continue to harness their power […]
