Four Ways to Prepare for the Holiday Season
Between Black Friday, Christmas shopping, proposal season, and last-minute gift buyers, you’ll see more foot traffic and higher customer expectations than at any other time of year. The stores that thrive aren’t always the biggest — they’re the ones that prepare early and stay organized when things get hectic.
How to Clientele Before the November Blackout
When the doors open on Black Friday, the
showroom floor can become chaotic. Foot
traffic spikes, phones ring incessantly, and
sales associates find themselves sprinting
from showcase to showcase just to keep
pace with the seasonal rush.
From New Hire to Sales Pro: Training Paths for Every Team Member
With Fall being a perfect time to focus on staffing and training in advance of the busy selling season, here’s a quick refresher on all the ways GIA can help with your training needs.
3 Shifts Shaping Your Holiday Shopper
The shopping season brings natural expectations for customers, and what we need to be prepared for this year as independent retail jewelry stores is that your customers will be shopping with more intention than in years past.
Sparkle and Streamline
IN THE KNOW October 2026 Sparkle & Streamline: A Blueprint for Turning Holiday Browsers into Buyers Three ways to fuse digital allure with in-store magic this season. Rick Arnemann Let’s be honest: the old retail playbook of simply hanging a wreath, running a standard holiday sale, and hoping for foot traffic is dead. The modern […]
How to Beat Last Year’s Events
GREAT EXPECTATIONS October 2026 How to Beat Last Year’s Events managing growth, margins, and messaging Brandon Wright Ask an independent jeweler how they measure a season and you’ll hear the same answer. In a 2026 RevenueShift survey of independent jewelers, “Net Sales Growth over last year” ranked as the number one KPI owners use to […]
Today and Forever
From This Day Forward August 2026 Today & Forever a customer forever (if you do it right!) He buys the ring now what…. Did you make the purchase memorable? Did you invite the couple in for photos, a champagne toast and to pick out the wedding bands? Costar Imports 14K openwork diamond band ring MSRP […]
Why AI is the New Front Door of Your Jewelry Store
NAVIGATING A CHANGING LANDSCAPE August 2026 Why AI is the New Front Door of Your Jewelry Store Megan Crabtree It is no longer enough for you to have the best corner in town or the most eye-catching window display. Today, your front door is digital, and the gatekeeper is Artificial Intelligence. Navigating this digital first […]
Bridal Jewelry at a Crossroads
FROM THIS DAY FORWARD August 2026 Bridal Jewelry at a Crossroads: managing growth, margins, and messaging Edahn Golan American consumers’ purchases of diamond bridal jewelry from specialty jewelers edged up in the first quarter, building on a 2% increase in 2025. This revenue growth came despite a flat number of weddings in the US. The […]
6 Must-Implement Changes for Your Product Pages to Attract Today’s Jewelry Shopper
IN THE KNOW August 2026 6 Must-Implement Changes for Your Product Pages to Attract Today’s Jewelry Shopper Jennifer Shaheen Jewelry continues to be a category where in-store shopping is dominant. Capital One Shopping’s research confirms that 45% of consumers prefer buying in-store, compared to 28% who prefer shopping online. Your in-store experience is your biggest […]
