The Era of Personal Expression
From This Day Forward August 2026 The Era of Personal Expression Berco 2026 brides are choosing rings that tell a story—leaning into personal symbolism, sculptural shapes, and heirloom-inspired details. And with a wave of high-profile celebrity engagements this year, the trends are clearer than ever. From Zendaya’s architectural ring to Selena’s dreamy marquise moment, the […]
Navigating the Forces At Play
NAVIGATING A CHANGING LANDSCAPE August 2026 Navigating the Forces At Play David Brown If you’ve been feeling like running a retail business right now is harder than it used to be, you’re not imagining it. The headlines are relentless, the costs keep shifting, and just when you think you’ve got a handle on things, something […]
The New Rules of Jewelry Marketing
NAVIGATING A CHANGING LANDSCAPE August 2026 The New Rules of Jewelry Marketing STRENGTHEN CUSTOMER RELATIONSHIPS, COMMUNICATE VALUE, AND ADAPT MARKETING STRATEGIES IN AN EVOLVING WORLD. Rick Arnemann Independent jewelry retailers have always operated in a relationship-driven business. But today, the landscape is shifting faster than ever. Consumer confidence fluctuates with the economy. Younger buyers approach […]
5 Word Tricks to Help You Sell More Jewelry
IN THE KNOW August 2026 5 Word Tricks to Help You Sell More Jewelry Aleah Arundale In jewelry sales, we often focus on product—cut, clarity, carat, craftsmanship. But what if the real difference-maker isn’t what you’re selling… it’s how you’re saying it? The right words don’t just communicate value—they create it. Here are five simple […]
Stack Your Style
STACKING IS A MAJOR TREND. LAYERING, MIXING, AND COMBINING MULTIPLE NECKLACES, BRACELETS, OR RINGS LETS YOU SHOW OFF YOUR PERSONAL STYLE. IT IS A GREAT WAY TO TELL YOUR OWN STORY THROUGH FASHION.
You Have Sixty Seconds- Make Them Count
BREAKTHROUGH TO EXCELLENCE May 2026 You Have Sixty Seconds- Make Them Count The storytelling discipline every retailer and wholesaler needs. And most skip. Andrea Lucille Pooler, GIA GG A client walks up to your case. You have about 60 seconds before their attention moves on. To their phone. To another case. To the voice in […]
Retail Fitness Test
IN THE KNOW May 2026 Retail Fitness Test 10 Data Points Every Jewelry Store Should Track Megan Crabtree Understanding your store’s numbers will help you make better decisions, spot opportunities earlier, and grow your sales faster. Think of it like a “retail fitness test.” Your data shows you what’s healthy and what needs attention. 1. […]
Breakthrough to Excellence
May 2026 Breakthrough to Excellence David Brown If you want maximum sales, it’s tempting to think the answer is simple: better product, better styles, more trend-right pieces. And yes, that matters — but it’s only part of the picture. The retailers who consistently outperform aren’t just great buyers. They excel across every part of the […]
Elevating Retail Through Systems, Strategy, and Smart Technology
IN THE KNOW May 2026 Elevating Retail Through Systems, Strategy, and Smart Technology Nan Lung Palmer When Technology Supports Craft Jewelry has always balanced artistry with commerce. As retail continues to evolve, reshaping the customer journey and modernizing business operations, our industry has a powerful opportunity to adopt technologies that support expertise, improve efficiency, and […]
Excellence Equation
BREAKTHROUGH TO EXCELLENCE May 2026 Excellence Equation: Why the Best Retailers are Investing in People and Platforms Brandon Wright When jewelers talk about preparing for breakthrough sales, the conversation usually splits into two camps: invest in your people or invest in technology. Better training or better tools. Culture or systems. Here’s the thing: that’s a […]
